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Affinion Group, formerly Progeny Marketing Innovations, is a leading affinity direct marketer of value-added programs and services to consumers. By enrolling in the popular Customer Appreciation Program, your bank can offer $1,000 of complimentary accidental death and dismemberment insurance at no cost to the DDA and credit card and mortgage customers. Additionally, at the time of the offering, the customer has the option to purchase additional amounts of insurance at a low monthly charge. Currently over 4600 financial institutions have decided to implement the Customer Appreciation Program. They range in size from small rural community banks to money center banks. There is no cost to the bank to offer the program.
Participation in this program:
- Helps retain checking account members by cross-selling additional service
- Provides the bank with recurring non-interest income
- Enhances customer image through a no-cost gift
For more information about Affinion Group’s proven Customer Appreciation Program, please contact EBC’s John Ladwig at (608) 441-1213.
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